Board Games as Decorative Gifts Gain Popularity
Board games are increasingly being marketed as stylish home decor items, according to a recent article from Apartment Therapy.


Board games have evolved beyond traditional designs and are now being marketed as decorative items, according to Apartment Therapy. The article highlights a growing trend in the holiday gift market, where aesthetically pleasing board games are becoming a popular choice. These games come in designs that resemble books or feature fancy acrylic boards and brass pieces, making them visually appealing and suitable for display on shelves or coffee tables. This shift reflects a broader consumer interest in combining functionality with style in home decor. [1]
Apartment Therapy notes that the trend is particularly evident in gift guides, catalogs, and both big-box stores and boutiques. The article emphasizes that these board games are not only visually appealing but also practical, as they take up less storage space compared to traditional board games. This makes them an ideal gift for individuals living in smaller spaces, such as apartments in New York City, where storage is often limited. The article also mentions that these games are suitable for all ages and can serve as a great addition to any home. [1]
The article further explains that these board games are referred to as a 'win-win' because they add to the decor of a home while still being functional for play. This dual-purpose nature makes them a popular choice for holiday gift-giving, with the article suggesting that they could even be a good option for white elephant gifts. The trend indicates a growing consumer preference for items that are both decorative and useful, reflecting a shift in the way people approach home entertainment and decor. [1]
Board games are evolving into decorative items, as noted by Apartment Therapy, which highlights the trend in gift guides, catalogs, and retail stores. The article emphasizes that this shift is particularly visible in the way board games are being presented and marketed. These games are now being designed with an emphasis on aesthetics, featuring elements such as boxes that resemble books and acrylic boards with brass pieces. This change in design allows board games to serve a dual purpose as both functional items and decorative pieces. [1]
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Apartment Therapy explains that the trend of beautifying board games is driven by the desire to make them visually appealing and suitable for display in homes. This approach not only makes them more attractive on shelves and coffee tables but also reduces the need for additional storage space. The article notes that this trend is especially appealing to those living in smaller spaces, such as apartments, where storage is limited. The aesthetic transformation of board games is making them a popular choice for holiday gift lists and other occasions. [1]
According to Apartment Therapy, the shift toward aesthetically pleasing board games is being embraced by a wide range of consumers. The article highlights that these games are not only being sold in big-box stores but also in boutiques, indicating their growing appeal. The dual purpose of these games—as both decorative items and functional entertainment—makes them a versatile and desirable gift option. The article concludes that this trend is likely to continue as more consumers seek items that are both beautiful and practical. [1]
Board games are being marketed as decorative items, with the trend particularly evident in gift guides, catalogs, and both big-box stores and boutiques, according to Apartment Therapy. The article highlights that these games are referred to as a 'win-win' because they add to the decor of a home while still being functional for play. This shift reflects a growing consumer interest in aesthetically pleasing items that serve multiple purposes in the home. [1]
Apartment Therapy notes that the trend of beautifying board games is driven by the desire to make them visually appealing and suitable for display in homes. The article explains that the shift toward aesthetically pleasing board games is being embraced by a wide range of consumers. This evolution is evident in the increasing number of board games designed to look like books or feature fancy acrylic boards and brass pieces, which are intended for display as much as for play. [1]
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The article emphasizes that these board games are not only functional but also serve as decorative elements that add to the overall aesthetic of a home. They are designed to take up less storage space and are suitable for display on a shelf or a coffee table. This dual-purpose design has made them a popular choice for gift-giving, particularly during the holiday season, as they are seen as both practical and stylish additions to any home. [1]
Board games are evolving into decorative items, as noted by Apartment Therapy, which highlights the trend in gift guides, catalogs, and retail stores. The article explains that the trend of beautifying board games is driven by the desire to make them visually appealing and suitable for display in homes. According to Apartment Therapy, the shift toward aesthetically pleasing board games is being embraced by a wide range of consumers. This transformation is evident in the way these games are presented, with boxes designed to look like books and fancy acrylic boards with brass pieces, which make them suitable for display on shelves or coffee tables (source ID: 1). [1]
Apartment Therapy notes that the trend is particularly evident in gift guides, catalogs, and both big-box stores and boutiques. The article further explains that these board games are referred to as a 'win-win' because they add to the decor of a home while still being functional for play. This dual-purpose design allows them to take up less storage space and actually enhance the overall aesthetic of a home. The trend reflects a growing consumer interest in items that serve both practical and decorative functions (source ID: 1). [1]
The article emphasizes that these board games are not only functional but also serve as decorative elements that add to the overall aesthetic of a home. The shift toward aesthetically pleasing board games is being embraced by a wide range of consumers, as noted by Apartment Therapy. The trend of beautifying board games is driven by the desire to make them visually appealing and suitable for display in homes. This trend is being reflected in the increasing availability of such games in various retail outlets (source ID: 1). [1]
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