This Popular Wearable Now Has Its Own Social Network. Every Account Has a ‘Verified Heartbeat.’
Listen to this post Key Takeaways Whoop, the screenless fitness band maker, is getting more social.
By Alicia Tran · 2d ago
Columnist · Entrepreneurship
Alicia Tran
Startups & Small Business
Writes Small Giant, a weekly column
Alicia writes Small Giant, a weekly column celebrating businesses that choose to be great instead of big. She founded and sold a bookkeeping firm before turning to journalism.
7 Person Marketing Team Using AI: The Blueprint to Stop Batching Tasks
Here is how to build a team that works without the payroll
By Alicia Tran · September 26, 2026
Theranos Founder Heads to Austin Next Summer: What This Means for Your Startup’s Exit Strategy
The convicted founder gets a halfway house placement near Austin starting next summer.
By Alicia Tran · September 26, 2026
Google’s New Initiative Aims to Match 25,000 Veterans With These In-Demand Jobs
Listen to this post Key Takeaways Google is partnering with Hiring Our Heroes, Student Veterans of America and the Home Builders Institute t
By Alicia Tran · September 26, 2026
3 Simple Operating Habits That Earn Investor Cash Flow Every Single Week
Founders who care less about valuation and more about execution get the checks. Vision opens the door, but discipline keeps the cash flowing.
By Alicia Tran · September 26, 2026
The Bakery That Said No to a Franchise Deal and Spent Fourteen Months on One More Door
Choosing one more location over a franchise empire sounds small. This week's owner explained why the math favors the boring path.
By Alicia Tran · September 25, 2026 · Small Giant